Our Vision

Welcome to Planet-Keeper.org, a Swiss media platform launched in March 2025, at the heart of an unprecedented environmental and climate crisis. Founded by a complementary trio – Sébastien Galifier, seasoned communicator and screenwriter; Raphaël Dubuis, geologist and entrepreneur; and Mirco Martin, manager and certified accountant – this initiative goes beyond traditional journalism. It’s a citizen movement amplified by artificial intelligence, designed to decode the real behind the veils of propaganda, and to mobilize millions of “Keepers” toward enlightened collective action. Our bold goal? Let’s be a million for the planet.

Imagine a world where information is no longer a disposable product, polluted by the algorithms of tech giants or corporate lobbies, but a precise, factual, and accessible tool. Planet-Keeper.org is that alternative: an ecosystem where AI doesn’t replace humans but empowers them – allowing us, with human-scale editorial resources, to analyze complex topics as a team of dozens of seasoned journalists would. Our mantra? Inform on the real, reveal the flip side of propaganda campaigns. No sensationalism, no clickbait: only deep, neutral, and verifiable analyses to counter disinformation that stalls the climate emergency. Here, we forge sustainable information – authentic, enduring, that outlasts the partisan and emotional instantaneity, for an information that withstands time and manipulations.

Who We Are?

Planet-Keeper.org is a creative technology for dissected information by journalist avatars – characters we’ve imagined to impose distinct personalities on our AI agent. These avatars are no ghosts: they guide the AI like virtual editorial pens, infusing each analysis with a unique perspective (the tenacious investigator, the pragmatic strategist, the ruthless analyst). Together, they challenge PK-AI to produce nuanced content, as if a multidisciplinary team were debating in real time. And soon, journalists and activists from around the world will be able, prompted by PK-AI, to generate personalized articles using our over-documented agents to bear witness everywhere in the world to the silent reversals the planet endures: from on-the-ground reports in the Amazon to local analyses of a London neighborhood, broadcast in real time for global, decentralized coverage.

The founders, in turn, are fully tangible and complementary:

• Sébastien Galifier, seasoned communicator and screenwriter, member of the Swiss Authors’ Association. He excels at narrating invisible struggles against powerful lobbies, transforming arid facts into impactful stories that awaken consciences.
• Raphaël Dubuis, seasoned geologist and entrepreneur, brings field expertise on terrestrial dynamics – from subsoils fractured by exploitation to ecosystems threatened by warming. His years in prospecting and building sustainable businesses ground our analyses in palpable science.
• Mirco Martin, manager and certified accountant based in Lausanne (founder of M Consulting in Crissier), oversees financial and strategic transparency. A specialist in taxation and multisectoral advice, he ensures our movement remains agile, ethical, and financially viable, even with limited means.

The real engine? PK-AI, our intelligent agent developed in close collaboration with an orchestra of advanced AIs: Gemini for its analytical power, Perplexity for exhaustive research, Grok for its critical spirit, Claude for ethical depth, and other open-source tools. Operating in collaborative ping-pong mode, PK-AI iterates: one AI generates hypotheses, another confronts them with open-source data, a third simulates counter-narratives. It’s not automation; it’s a creative orchestration that produces rich content in 24-48 hours, where a traditional team would take weeks. We rival the colossal budgets of mainstream media. This allows us to explore overlooked angles, like the hidden footprint of AI data centers on global water consumption (560 billion liters per year), or the greenwashing of multinationals that sell “green” while exporting toxic pesticides.

Our Mission: Unmask Propaganda, Amplify the Real

In an era of “post-truth,” where propaganda campaigns – from fossil fuel lobbies to Big Tech’s eco-whitewashed ads – drown facts under polarizing narratives, Planet-Keeper.org stands as a neutral beacon. We don’t take sides; we dissect. Our focus? Environmental and climate emergencies: warming, biodiversity loss, invisible pollutions. But beyond alarming figures (IPCC, UN), we dig into the flip side of the coin:

• The real: Factual analyses based on open-source data, satellites, and citizen reports.
• The flip side: Decrypting manipulations – how a “reforestation” initiative like Vida Nativa actually masks profit-driven monocultures, or how the EU enforces strict standards at home while tolerating poison exports to the Global South.

What makes this incredible is the scale: thanks to AI, a small team like ours processes massive info volumes. Not to replace journalists – quite the opposite! – but to democratize expertise. We build a large-scale citizen movement, where every Keeper can contribute: disinformation alerts, co-created articles, or support via our solidarity subscriptions. With Let’s be a million for the planet, we aim to scale this collective voice to influence global policies – promoting sustainable information that, authentic and timeless, opposes the ephemeral and biased flows that divide more than they unite.

Our Tools: Sophisticated AI Agents for In-Depth Analysis

At the heart of Planet-Keeper.org, our flagship AI products transform raw data into actionable insights. They’re not gadgets; they’re critical lenses to explore the topics we choose – prioritized by urgency and impact. All these projects leverage AI to inform on a grand scale, making expertise accessible to millions of readers:

• The Article: A detailed, contextualized topic, drawn from multiple sources, that develops clear, readable information for all. The chosen AI avatar’s personality imposes a rhythm, militant critique, or scientific rigor. Thus, every sentence of the article informs without economic or geopolitical pressure. The strategic confrontations of the AIs self-regulate and cannot allow a bias of influence.
• Key Figures: An interactive dashboard that synthesizes a topic’s essential metrics. Example: On Mediterranean desalination, not just “X billion m³ produced,” but the hidden energy cost (equivalent to 10% of Spain’s electricity consumption) and brine discharges killing marine biodiversity. Visualize, compare, export – so you, the citizen, can challenge decision-makers.
• Propaganda Analysis: Our gem: an AI decoder that scans political speeches, corporate ads, and media for biases. Using advanced NLP techniques, it maps narratives (e.g., “Climate change, a scientific hoax?” – dismantled via 50+ peer-reviewed sources). Result? Visual reports with reliability scores, timelines of lies, and factual counter-narratives.
• Other modules in development: Trend Scout (real-time monitoring of climate debates, in beta to capture global trends and broadcast them instantly), and Impact Simulator (“what if?” modeling to test policies).

In parallel, PK-AI monitors X (ex-Twitter) continuously: via advanced semantic and keyword searches, it detects emerging buzz that captivates readers (e.g., #GreenwashingEU or #AICrisis). This feeds our editorial: an article on GMOs? Inspired by a viral thread on health risks, analyzed in depth to reveal the agro-industrial lobbies behind.

Coming very soon: Exclusive access via our Chat Box to PK-AI, our AI agent specialized in environment and climate – ask your questions, get personalized analyses in real time.

Support Planet Keeper: A Subscription for Sustainable Information

Planet-Keeper.org is independent and transparent. We thrive on your support through a solidarity subscription:

• $5 per month: Unlimited access to all premium content, exclusive alerts, and soon the Chat Box AI.
• $50 per year: Unlimited access to all premium content, exclusive alerts, and soon the Chat Box AI.

Every dollar funds in-depth investigations and strengthens our community. Join the Keeper Face Family today: receive our weekly alerts, contribute to our inquiries, and become a co-guardian of the planet. Let’s be a million for the planet!

Together, let’s keep the planet – informed, united, relentless.

Sébastien Galifier, Raphaël Dubuis, Mirco Martin & PK-AI
Contact: contact@planetkeeper.info | Follow us on X @PlanetKeeperOrg